Theophile Alexandre Steinlen - Lait Pur Stérilisé De La Vingeanne

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Artist: Theophile Alexandre Steinlen
Title: Lait Pur Stérilisé de la Vingeanne (Pure Sterilized Milk from Vingeanne)
Medium: Fine Art Giclee on Canvas
Image Size: Approximately 20 inches x 14 inches
Framed: Unframed on Unstretched Canvas
Details: Sterilized, or pasteurized milk was a new product in 1894, and it was shipped to Paris from the Quillot Brothers dairy in the Vingeanne district of east-central France as Steinlen's poster informs us.
Steinlen employed his favorite familiars-his young daughter Colette and his beloved cats-to convey the message of the healthfulness of pasteurized milk, inspiring the American poster designer, Louis Rhead, to write: "When I saw it in Paris last year, it seemed to me the best and brightest form of advertising that had yet appeared."
Biography: A native of Lausanne, Théophile Alexandre Steinlen (French/Swiss, 1859–1923) began his artistic career as a designer of printed fabrics. In 1881, he moved to Paris, settling in Montmartre, and began to frequent the literary cabaret known as Le Chat Noir, founded by a fellow Swiss expatriate Louis Rodolphe Salis.
It was there Steinlen met and befriended writers, such as Paul Verlaine, and artists Jean-Louis Forain, Henri de Toulouse-Lautrec, Louis Anquetin, Henry Somm, Adolphe Willette, Félix Vallotton, and Caran d’Ache, among others. The artists of Le Chat Noir established something of a private club or society of aesthetes. Steinlen was soon contributing illustrations to the associated journal Le Chat Noir, and this success led him to become one of the foremost illustrators in Paris at the turn of the century.
Size: 20X14 Inches
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